Customer data is generated at every stage of the relationship: from initial engagement through purchase, support, and retention. Each data point holds value, but without integration, the insights remain siloed.
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Customer data is generated at every stage of the relationship: from initial engagement through purchase, support, and retention. Each data point holds value, but without integration, the insights remain siloed.
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Most enterprises are not struggling because they chose the wrong platforms. They picked a strong CRM. Their contact center stack holds up under volume. They have AI in pilot or production. But without real-time integration, all these systems work in silos.
